We are very excited to have red flower in our October box, and their story and product line are right in line with Yuzen. red flower is the creation of Yael Alkalay. When she was skiing in France at age 27, she had a stroke. Sitting in the hospital in France on Christmas Eve, she woke up to an essential message – good health is everything, and life is rich and beautiful every day. That awareness to live life to its fullest, to restore health and well-being, to balance, and move to appreciate the everyday forms the red flower mission.
Yael has a background in design and product development that helped her launch her first products. She also has a diverse cultural heritage. Her grandfather was the first dermatologist in Bulgaria, and she descends from eight generations of Turkish grand rabbis, Kiev musicians, and farmers from the pampas of Argentina. Traveling extensively to maintain family ties and traditions, she lives with deep medical, spiritual, and agricultural sensitivity, rich household customs, and everyday sensual moments.
Less than a year after her Christmas Eve epiphany, Yael launched her company, providing petal-topped candles and organic flower tea at Barney’s New York. Yael believes that every moment should be an opportunity to enrich life in everything you do, from the daily practices of washing your hands to lighting a candle. Very Yuzen, don’t you think? She looks to create a multi-sensory experience with red flower by layering rich texture, potent natural ingredients, unforgettable aromatherapeutic scents, and healthful, restorative benefits. She strives for an unparalleled experience in everything red flower makes and puts emphasis on health and the environment, from the way they sustainably source the highest quality, most concentrated, and most potent ingredients, to local production practices, which keeps the line fresh and truly pure. red flower is all natural, where possible certified organic, and is constantly on the quest for unusual ingredients from thoughtful producers who focus on the living force of all botanicals to create exquisite scents and restorative benefits. Yael has had her share of bumps along the road and claims that sourcing the type of ingredients she was looking for was probably the most time-consuming and challenging. She says that sometimes, finally locating the one ingredient she was on the hunt for felt like finding the Holy Grail.
red flower has received countless accolades and awards from the industry, press, and consumers, including being the first organic perfume to be named in the top 5 all-time best perfumes by the New York Times fragrance critic.
Here the mission of red flower from Yael below: