If you’ve never used a skin serum before—or if you’ve been using one but didn’t really understand how it was helping—here are some important things to remember:
1. Most serums are made with fewer oils than moisturizers are. So, those with oily skin might find that the serum they’re using is all the moisture they need for the day; this cuts down on how much moisturizer they need to use, and in turn can help combat oily skin and acne.
2. Don’t be frightened away by the fact that serums might cost a little more than moisturizers. Serums are highly concentrated formulas, so a little goes a long way—a few drops is usually all you’ll need. In the end, you’re probably paying about the same, or maybe even a little less, than you are for face lotion.
3. Many serums are formulated especially to target specific skin issues, like wrinkles or hyperpigmentation. If you want to address a certain concern, do a little research to find the right serum for you.
4. Obey the product’s instructions regarding when to use the serum. Many serums are formulated to work while you’re sleeping, when your skin is already in repair mode. Others might contain ingredients that increase sun sensitivity and shouldn’t be used during the day. Some serums can be used morning and night, and others in the morning only. Just be sure to read the package first—the instructions are there to help you.
5. Always use your serum on cleansed and toned skin; it needs to be able to really soak in. The molecular structure of a serum is smaller than that of a cream or lotion, so it’s able to get deep down where it can do its best work.
6. Wait a few minutes for the serum to fully absorb, before applying moisturizer on top of it. You want a direct application of the concentrated serum, not serum mixed with moisturizer. In fact, if you mixed the serum with moisturizer, of if you were to accidentally use moisturizer first, the oils in the moisturizer would create somewhat of a barrier on your skin, preventing the serum from penetrating at all.
Now that you’re an expert on how and when to use serum, you’re ready to try the Cowgirl Saddle Up Serum in your winter Yuzen box. It’s a lightweight, soothing formula that helps restore skin’s natural moisture balance, and it can be used “sunup and sundown” for maximum benefits. Cowgirl also makes complementary products like cleanser, toner, and moisturizer; see the complete line at www.cowgirlskincarestore.com.